Xinran Lehto – This study examines how multidimensional food experiences shape tourists’ perceptions of destination brand images, focusing on Cairo, Egypt. Using a survey of international tourists, the study assesses the impact of sensory, intellectual, affective, and behavioural food experiences.
This study examines how multidimensional food experiences shape tourists’ perceptions of destination brand images, focusing on Cairo, Egypt. Using a survey of international tourists, the study assesses the impact of sensory, intellectual, affective, and behavioural food experiences.